How SEO affects your business
- If you are a business, there are some very real and specific benefits to having a consistent, ongoing search engine optimization strategy. For the first time in the history of marketing, users are offering up their actual intent through the words that they type into search engines. And more than ever before, you can measure the results of your SEO efforts as a marketing channel. While search engines don't charge you for listing your web pages, planning and implementing SEO in your organization is certainly not free. You'll need to spend the time, money, and resources to do this the right way.
The good news is that this can help you obtain a tremendous marketing reach, attract more targeted visitors, and measure the impact of your efforts in terms of a return on your investment. More and more content appears on the web every second of every day. And your customers need search engines to help make sense of it all. In fact, the bigger the web gets, the more search engine usage continues to grow. People search to find answers to their questions.
https://www.linkedin.com/learning/seo-foundations/how-seo-affects-your-business