Brand Benefits
A brand has various advantages compared to unknown products. Some of the benefits are as follows −
#It increases customer confidence in purchasing decision
#It increases efficiency and effectiveness of advertisement and promotion
#Brand loyalty is increased
#Products can be priced higher for bigger margin and higher Return On Investment (ROI)
#Extension of brand
#Leverage in trade
#Unique position of brand
Source: https://www.tutorialspoint.com/marketing_management/marketing_management_brand_equity.htm