Creating an App
"Oh, sure," you say. "Just build an app. You make it sound so simple; like I can just snap my fingers and have an app."
Okay, fair enough. It's not as simple as just saying "let's build an app." But it's probably not nearly as difficult as you think it is. With the explosion of demand for mobile apps, so too has the ability for small and medium-sized businesses to create supply.
At one point, building an app may have meant hiring an entire development team to program something from scratch. Now, easy to use app builders let you take a pre-established, unbranded app template, fill it with your content and branding, and customize it to your needs.
All this costs a fraction of what a full-scale development project from scratch would cost, and it has allowed businesses of all sizes to get engaged in the mobile market. It gets you into the market faster, avoids the pitfalls of first-time development, and lets you focus on your customers.
All you have to do is know what you want your app to do. Not sure about that either? No problem. A lot of white-label app services will walk you through it, but we're going to do it here first.
Source: https://smallbiztrends.com/2017/03/developing-a-mobile-strategy.html