B2B buyers are becoming increasingly active online, creating more content and participating in more conversations than ever before. Gathering valuable insight from these conversations and turning them into actionable insights has become critical to companies that want to create long-term engagements with their customers.
How you can leverage the power of the rapidly evolving digital age by:
1. Understanding the online social behaviors of B2B buyers.
2. Getting insight on how sales and marketing alignment can improve your company's ROI and social engagement with customers.
3. Selecting influential social marketing tactics to engage with customers.
4. Using social intelligence to create more effective marketing and sales programs.