Welcome- Marketing Foundations: Influencer Marketing
- In today's world of connected consumers, every one is influenced by someone. Further more, people have developed immunity against traditional forms of advertising, and trust the people they know more than any marketing campaign. This and many other factors have created a perfect environment for influencer marketing to arise and flourish. I'm Geno Prussakov and in this course, we're going to delve into the basics of this incredibly potent yet in many ways fragile type of marketing. We will leave no stone unturned.
Beginning with some history and core principles, we'll then look at the different types of influencers, the ways to identify and analyze them, rules of onboarding and activating them, as well as the key performance indicators to monitor, while measuring their output. We have a lot to cover, so let's get the ball rolling and dive into Influencer Marketing Fundamentals.
Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. Marketing expert Geno Prussakov walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels.
Source: https://www.linkedin.com/learning/marketing-foundations-influencer-marketing/welcome