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Business World & Useful Network => Business Discipline => Marketing => Topic started by: bbasujon on April 17, 2017, 07:01:41 AM

Title: Choosing by Weighing Up Many Subjective Factors
Post by: bbasujon on April 17, 2017, 07:01:41 AM
How do you make a choice in a complex, subjective situation with more than a few realistic options?

You could sit and think over each option, hoping for divine inspiration – but you may end up more confused than when you started. Or you could leave it to fate – draw straws or pick a number. But, of course, this won't win you the Decision Maker of the Year award!

An all-too-common strategy is to simply wait out the problem, doing nothing proactively, until a solution is somehow chosen for you by circumstances.

None of these approaches are very effective. What you need is a systematic, organized way to evaluate your choices and figure out which one offers the best solution to your problem. So what do you do when you're faced with a decision that needs significant personal judgment and subjective evaluation? How do you avoid getting caught in the "thinking it over" stage? And how can you be more objective?

https://www.mindtools.com/pages/article/newTED_88.htm