Get Noticed Online
Once you've determined your unique selling proposition (USP) – refer to article on USP – you can outline an effective online strategy to get noticed by potential employers.
Below is a list of several different alternatives to employ in driving your online brand.
Social Networking – Joining social networking sites allows potential employers to view your professional profile. In doing so, be sure to include key words that will be picked up by recruiter searches. This also gives you the ability to include recommendations from business colleagues and partners on your work, and provide a positive personality to your profile. (www.LinkedIn.com, www.Facebook.com)
Blogging / Micro-blogging / Wiki – Posting comments and insights online enables you to highlight your areas of expertise while building credibility in your industry / field. (www.Alltop.com, www.WordPress.com, www.Twitter.com, www.wikipedia.com)
Social Bookmarking – Your online presence can also be optimized by contributing to relevant bookmarking sites. It creates a more comprehensive view of what you are about. (www.Digg.com, www.Delicious.com)
Video Resume – Developing an online video resume outlines proof of performance, and combines audio, visual and digital. (www.VisualCV.com)
Online Business Card – Creating an online card allows you to further enhance your brand and online visibility, as well as share information with those who download your card. (www.BusinessCard2.com)
All-inclusive Online Site – If you already have an online presence, consider linking your networks in order to leverage the benefits of each. Additionally, adding your profile to an all-inclusive site allows you to aggregate all links to your online persona in one area, micro-blog amongst your community, and monitor your online reputation. (www.naymz.com)
Industry / Topic-Specific Groups – By joining groups related to your area of expertise or industry, (www.MeetUp.com) you also increase your online exposure, as your name will appear in SEO searches related to those groups.
In support of your online efforts, it may also benefit you to build a strong relationship with a reputable executive recruiter. Because recruiters are in continual contact with hiring managers and HR executives, they are hearing first-hand what employers look for in job candidates, and therefore are a valuable resource to you. Tap into their wealth of knowledge and professional insights, and utilize them as a resource to help you move forward and remain at the forefront of job seeking strategies. Additionally, recruiters can help you determine your unique selling proposition, and use that USP to market and sell you to their clients.
Source: http://www.fpcnational.com/index.php/career-tips/managing-careers/8-managing-careers/36-get-noticed-online