· Planning and executing all web, SEO/SEM, marketing database, email, social media and displaying advertising campaigns
· Designing, building and maintaining the social presence of the organization
· Measuring and reporting performance of all digital marketing campaigns, and monitoring performance
· Identifying trends and insights, and optimizing spends and performance based on the findings
· Brainstorming new and creative growth strategies
· Planning, executing, and measuring conversion tests
· Collaborating with testing teams to create landing pages and optimizing user experience
· Utilizing strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points
· Collaborating with agencies and other vendor partners
· Evaluating emerging technologies.
· Stay abreast of changes in the marketing environment and align the plans according to the requirement of keeping in sync with the objective of the organization.
source: www.quara.com