Corporate sales or Business-to-business sales involve working in a company that sells directly to other businesses. A corporate sales executive can be a part of the organizations' feet on street sales team or telesales team and can be selling products like automobile parts or services like financial advisory services.
The Job Role and Responsibilities
Corporate sales team relies heavily on relationship building and consultative selling. Since the stakes are high, selling cycle is usually long and decision making involves multiple stakeholders, there are a lot of varied responsibilities that a corporate sales executive needs to undertake.
The job description and responsibilities would depend on the type of organization and its product. For example a hotel chain or a bank would have a corporate sales team as well as a telesales team to sell its products and services to corporates and HNIs. Whereas companies that manufacture parts or raw materials would have a-feet-on-street sales team to sell to manufacturing companies.
Overall all corporate sales executives would be performing some or all of the following responsibilities:
Researching and identifying sales opportunity, generating leads, target identification and classification
Reaching out to new customers and making presentations or pitches outlining the benefits of product/ services.
Understanding the client requirements and then customizing the product/ services as per their needs
Maintaining relationship with all potential and existing clients
Ensuring proper servicing and after sales support to clients
Data reporting to management and gathering market intelligence
Source: Aspiringminds