What is a landing page?
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Sometimes the term 'landing page' is meant as a destination page - i.e., any page where website visitors land when they first reach your site. In fact, you'll notice a report in Google Analytics which examines landing page traffic.
A landing page is also an important term and concept for inbound marketing and lead generation. It's a web page deliberately created to help you convert visitors to your site into leads because it provides you with the means for capturing an email address.
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