Branding is strategic. Marketing is tactical.
Marketing unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists, out of those who buy.
Branding is as vital to the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees.
:) :) :)
Source: https://www.tronviggroup.com/the-difference-between-marketing-and-branding/