The most popular jobs in digital marketing show what employers are looking for
We showed in our recent review that digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As demand for digital marketing has grown, so has the number of specialist digital jobs needed in companies and agencies. Google Trends shows us that searches for Jobs in Digital Marketing has overtaken Jobs in Internet Marketing and continued to grow through 2013.
What is the talent gap between digital marketing jobs and resources
Earlier in 2013 we created the second infographic in this post showing the most in-demand online marketing jobs based on LinkedIn skills and the popularity of online marketing jobs in the UK. We have now added this related infographic which shows the Talent gap between jobs required by businesses against in-house roles in the US. It's produced by Online Marketing Institute who have this report on developing digital marketing skills.
Sources: Career in Digital Marketing