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Career Sector => Marketing & Branding => Indirect Marketing => Topic started by: Reyed Mia (Apprentice, DIU) on April 19, 2017, 10:45:39 PM

Title: Points to be considered before any Marketing Communication Campaign
Post by: Reyed Mia (Apprentice, DIU) on April 19, 2017, 10:45:39 PM
Points to be considered before any Marketing Communication Campaign

•   Knowledge of Customer Segment: The Target audience must be well known before any campaign so that it is most effective. For Ex- Promotion of 4G should be done among young people as they are the biggest consumers of data. Promoting 4G among senior citizen will not cash in any revenue.

   Media Platform: Which channel to use is also very vital. For Ex- You don't need social media like Facebook or twitter to promote your product if your target audience is rural people.

•   Clear Message: The message should be clear and easily understandable for the audience. Vague communication will not lead to any sales. For Ex- Indigo Tag line 'On Time' clearly states the punctuality of the flights

•   Review of the Campaign: The campaign should be reviewed at regular intervals and in the end to measure the success or failure of the campaign so that better strategy is made for future campaigns.

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