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Career Sector => Marketing & Branding => Indirect Marketing => Topic started by: Reyed Mia (Apprentice, DIU) on April 19, 2017, 10:41:57 PM

Title: Disadvantages of Market Segmentation
Post by: Reyed Mia (Apprentice, DIU) on April 19, 2017, 10:41:57 PM
Disadvantages of Market Segmentation

1. A company having multiple segments would have to cater to them separately i.e. more costs

2. Giving products/ services to multiple segments can be a time-consuming process for companies

3. If a company selects a wrong segment, their entire business can collapse

4. Smaller clusters/ niche markets often get neglected in the bigger scheme of things

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