Pros and Cons of Facebook Instant Articles
Like everything else, there are some advantages and disadvantages of using instant articles on your website.
Pros of Using Facebook Instant Articles
Faster load time means significant improvement in user experience.
Due to speed, users are more likely to share your content.
Access to monetization options through Facebook Audience Network.
Boosted Facebook Page Reach.
Facebook's massive user base can bring new wave of traffic to your site.
Cons of Using Facebook Instant Articles
Users will not see your sidebars. It will hide your useful widgets, email list forms, and everything else that is not part of the article.
You may witness a drop in advertising revenue, as Facebook instant articles limits the advertisers as well as the number of ads you can show on an article.
You can use some images and videos on your article, but Facebook instant articles will limit that as well.
Most shortcodes, custom fields, and other WordPress features will not be displayed in your articles.
Considering the pros and cons of using Facebook Instant Articles, it is a mix bag for publishers. It actually depends on the type of content you produce and your business goals.
If you're a news media site, then it makes sense for you to add it. If you're a business website, then it may not be a huge difference maker.
Source: Web Beginner