Connecting Your Social Media To Your Email Marketing Campaign by InsideView

[Doha]

Connecting Your Social Media To Your Email Marketing Campaign
by InsideView

shutterstock_64503868If you want to make your brand name strong, then you'll want to make sure your varying online campaigns compliment each other. For example, an email marketing campaign should be an effective campaign that builds on already established leads, but why not also make it compliment your existing social media profile? Research shows that incorporating your offline and online sales strategies strengthens your brand, which shouldn't be different for your various online campaigns.

The benefits of integrating your email marketing and social media campaigns are clear: You get to expand both of your online profiles, or social media presence, through one integrated campaign. You also give your clients a choice on how they want to follow you.
Link Up

Link your Twitter, Facebook and other social media profiles for your clients to scan with easy to find icons in your emails. Encourage your clients to check out your social media profiles in a visually-prominent way ? which means that you shouldn't hide the icons near the boilerplate at the bottom or top of the email.

Also, make sure you've implemented some type of in-house or software tracking device to provide analytics on the number of shares your email gets. The tracking devices also can monitor the number of clicks the links to your social media profiles receive. For starters, check out the available tracking systems online, such as Did They Read It? and Read Notify.
Give Them More Options
By connecting your social media profile links in your email marketing campaigns, you are offering clients a different option for keeping track of your company in a completely natural way. Giving your leads multiple ways to understand your brand without direct action also gives them the freedom to follow you on their own terms. Let them decide how they want to become more informed of your brand.
Make It Worth It

Give your clients and prospects a reason to go to your social media websites. Perhaps include information about upcoming company events or executive social media profiles to follow. You want your social media profiles to be informative and deliver your brand, but you also want to be engaging and encourage interaction.
Provide Incentives

Dedicate some of your emails to strictly promoting your social media sites and offering deals through them. For example, tell your client that if they follow a link on your Twitter page, they?ll receive a discount on their next purchase. Always remember to follow up those deals with the message to check back in with your social media sites for more deals.
Promote Your Email Marketing Via Social Media

Make sure you?ve embedded a form on Facebook, as well as a link on your Twitter bio, for clients to sign up for your email newsletters.