Sales Tool Spotlight: Kred by lisafugere

[Doha]

Sales Tool Spotlight: Kred
by lisafugere

32 sales tools

Remember when brands touted 1M+ followers as an outstanding social media accomplishment because they had no better ways to measure success? Kred throws that philosophy out the window with a social influence application that measures engagement, not followers. Kred identifies and measures influence in targeted circles based on what's being said, who it's reaching, who's acting on it, and who's sharing it.

Kred

So why do we suggest sales people get on board with Kred? Kred gives reps a unique opportunity to understand the relationships and conversations surrounding prospects. Kred allows you to create a list of influential leads so you can access a big picture view of a topic of conversation that happens on social media.

We recommend sales reps use Kred a couple of ways. First, use it to hone your own influence. If your prospects start searching for you online, know what they'll find. Kred can show you where your influence lies, and help you understand how the messages your online presence appear to the rest of the world (which contains your prospects). Secondly, use Kred to learn about topics relevant to your products. If you sell a marketing solution to marketing managers, learn which trends dominate the marketing conversation online. Kred makes it easy to do so. Rather than wasting hours building a list of influencers that you aren't even really sure have a lot of influence, let Kred surface them for you. And finally, use Kred to learn about your individual prospects. Find them on Kred, and uncover the topics in which they're influential. You can better approach a prospect with a relevant message when you have a little sales intelligence about them beforehand.

Kred is just one tool on our list of 32 Sales Tools for 2013. Download the free guidebook to check out the rest.