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Effectively Network Using Social Media

Started by Doha, July 31, 2021, 07:24:17 PM

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Effectively Network Using Social Media

Social media gives you the opportunity to discover, engage, and connect with new people all over the world. Even though most people are open to creating new connections and getting messages from people they do not know, there is a fine line between networking and "spamming." The biggest challenge is to make a clear connection without wasting the time of others. So how do you know if you are sending valuable information to a potential customer or just plain annoying them?

"The power of social media is it forces necessary change." – Erik Qualman

Social Media Etiquette

There are a number of effective ways that you can use social media to network with others without becoming an annoyance. Understanding more about social media etiquette will help to ensure you are sending out useful information to potential customers and business partners.

* You must first find the individual's preferred communication channel. This requires a great deal of research. First, check out their company's website to learn more about their preferred contact methods.

* It is important that when you do contact them that you say just enough and not too much. Do not send long e-mails or social media messages because you will just lose their attention. Instead of intriguing them you have simply wasted their time.

* Try not to expect a response from the person or company you have messaged. Avoid phrases such as "please respond" as it seems a bit desperate. Be casual but also keep a good level of professionalism during the message as well. Just because they do not respond does not mean that you didn't catch their attention.

* Say what you mean and be completely upfront about your goals. This will determine whether or not they are a good fit for your business.

Source: Knowledge Sharing for DIU Social Media Team