THE DATA DESIRABLES

[Doha]

Now that you know valuable survey feedback can fall victim to confusing reporting or a lack of data distribution, it's time to learn what makes survey data extraordinary—what makes it a catalyst for smart, informed decision making. Here are the four traits your data needs for maximum effectiveness.

1. CENTRALLY ACCESSIBLE
Housing all of your published survey reports in a centralized location on the web is extremely helpful for keeping stakeholders informed. By letting everyone access the metrics they're interested in on their own, you're able cut down on constant emails, reduce room for error, and make it easier for everyone to stay in the loop. Information is power!

2. VISUALLY APPEALING
Reporting dashboards, like the dashboards of automobiles, serve as quick, easy-to-understand, visual representations of what's going on at that moment. When it comes to your survey feedback analysis, dashboards provide a graphical representation of your survey results. They clearly show you key performance metrics, historical trends, and scoring summaries, so insights can be gleaned at a glance. Without clean visuals,  it's hard to process your data.

3. EASILY CUSTOMIZABLE 
When data is correctly and powerfully represented visually,  it tells a story. To better understand your survey story, sometimes you need focus on one part at a time. Customizable dashboards let you filter your data and narrow your focus. You can quickly zero in on what an age range of customers thought of your new product, or you can see how a specific department feels about its professional growth opportunities. Customizing data helps different stakeholders slice and dice the results, so they can see what's important to them.

4. INSTANTLY REFRESHABLE
Your survey program's feedback is a reflection of your respondents. Since your respondents evolve and change over time, your analysis must stay up to date. With dashboards that can be instantly refreshed to generate the most-up-to-date reports, you'll be able to track changes, monitor areas  of concern, and take action.

Source: INQUISIUM