How do we actually use Google AdWords?

[sultana15-1090]

How do we actually use Google AdWords?

Let us suppose you run a business that sells 'bananas'.
You have a wonderful website that has all the info a banana fan could ever wish for. You don't get many visits to your website, perhaps because it is not a very search engine friendly website – or perhaps you just have a lot of competitors selling bananas as well.

So you decide to try Google AdWords. The first thing you need to do is create an AdWords campaign. This is very much like creating an advertising campaign with a brochure or a flyer. Only in this case – your campaign will be online. You create your campaigns within the AdWords website and Google will assist you with each and every step.You can create as many of these campaigns as you wish. If for example, you create three differently worded campaigns – Google will rotate them for you and after a few days you will be able to log in to your account and see which campaign performed best. Deleting campaigns or creating new ones is fast and easy.

Once you have created your AdWords campaign you can specify how much money you are willing to spend on advertising. This is what we call the 'budget' and for the sake of our bananas let us suppose we are willing to spend €5 per day.

Once we have set our budget, Google will display our ads for as long as we have not exhausted that €5. If we spend our full budget on a particular day, Google will suspend our campaign until the following day. This way we can always be sure that we are not overspending and don't need to worry about turning our AdWords campaign off at any time.

So lets us assume we are willing to pay 25 cents each time someone clicks on our AdWords campaign and visits our site. That would mean our ads can be clicked on 20 times in one day before our budget limit is reached. 25 cents is actually what we are willing to pay-per-click. This payment is called a 'bid'. Starting to make sense now?

But there is more!! Not only do we set a daily budget – we also choose how much money we are willing to spend each time someone clicks on our ad for specific keywords. It is these keywords that are responsible for our ads being shown in the first place.