WHY WEB DEVELOPERS SHOULD LEARN DIGITAL MARKETING

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Few non-tech skills are more useful to businesses than digital marketing, especially when paired with web development skills. In this guest post, Kyle Prinsloo from Study Web Development gives you the lowdown on exactly why web developers should consider leveling up their digital marketing skills.

1. BECOME A MORE IN-DEMAND CANDIDATE OR EMPLOYEE
With the knowledge and skills to create websites that work, and the skillset to get targeted traffic to the site and improve conversion rates, knowing digital marketing can only be beneficial to helping you become more attractive to clients and employers. If you are a freelance web developer and you create websites for clients, you can now offer bundled services to give more value while also earning more.

2. INCREASE YOUR INCOME
If you have a tech-related career, you have the potential to negotiate a salary increase if you can utilize a digital marketing skill set to improve the business' online presence and sales. If you are a freelancer, you can enjoy an income jump if you apply these services to your current and future projects. You'll have to know how to sell yourself and negotiate good rates, of course, but this knowledge will help you to stand out from the crowd.

3. GROW YOUR PERSONAL BRAND
Which would you prefer:

       Scenario one: Actively pursuing clients every month if you're a freelancer, or slogging through a job search if you prefer traditional employment.

       Scenario two: Clients and potential employers reaching out to you, wanting to hire you and handing you great offers.

4. GET INVOLVED IN A GROWING FIELD
With internet usage increasing in exponential numbers across the world, there is an increased demand for digital marketing professionals and companies. Take a look at this chart illustrating the evolution of technology and usage from 2000 – 2016.88% of US adults now use the internet in 2016/2017, compared with only 52% in the year 2000. This means that there are simply more people out there to market to, which means there are more businesses needing individuals who have online marketing skills.

5. DEVELOP THE SKILLS TO LAUNCH YOUR OWN PRODUCTS OR SERVICES SUCCESSFULLY
Does launching your own products or freelancing on the side appeal to you? There are many web developers who aspire to do this one day, and it's a great way to pull in extra cash or even start your own full-time business.
I am a huge advocate for web dev front-end especially front end developers – to learn digital marketing. The fact is that it equips you with the knowledge to make effective websites.

source: https://learntocodewith.me/posts/developers-digital-marketing/