News:

Skill.jobs Forum is an open platform (a board of discussions) where all sorts of knowledge-based news, topics, articles on Career, Job Industry, employment and Entrepreneurship skills enhancement related issues for all groups of individual/people such as learners, students, jobseekers, employers, recruiters, self-employed professionals and for business-forum/professional-associations.  It intents of empowering people with SKILLS for creating opportunities, which ultimately pursue the motto of Skill.jobs 'Be Skilled, Get Hired'

Acceptable and Appropriate topics would be posted by the Moderator of Skill.jobs Forum.

Main Menu

A quick introduction to Google AdWords

Started by H. M. Nasim, October 21, 2018, 04:32:53 PM

Previous topic - Next topic
Print
Go Down Pages1
User actions

H. M. Nasim

October 21, 2018, 04:32:53 PM
Google - the brand name is now synonymous with "search". When you perform an online search, you don't think to "search" for it - you think "Google" it. With approximately 2 billion+ searches a day, and consumers "Googling" 24/7 something for which you could offer, it's no wonder why any business would want to harness the power of the leading search engine. In this post, we share a quick intro to utilizing its paid search service, AdWords, to help drive more traffic to, and conversions on, your website.

Introducing Google AdWords

AdWords is the service where you can buy ads on Google and Google's search partners. Using AdWords, you can display your website above, beside or under the organic search results on the search engine result pages (SERP). A SERP is a page you see when you have typed a search within Google.

Pay-per-click

Placing an ad with Google AdWords operates on a 'pay-per-click' basis, meaning that someone advertising only pays when a visitor clicks on their advert and is then re-directed to the advertiser's website.

It's free for advertisers to create their ads with AdWords and you can create as many as you want and then choose relevant keywords related to your business. AdWords then place your ads on Google when people search for your specified keywords. The higher you're willing to bid on a set keyword, the more likely it is your ad will rank highly.

Campaigns

AdWords is set up so you can create campaigns and ad groups to manage different types of campaigns. For example, if you have a product campaign and a content campaign, each of them can be managed separately. Within each campaign, you can break down your ads and keywords into ad groups.

You have full control to change up your ad strategy - you can make changes to ads at any time, and you also have full control over your budgets – as explained earlier, you only pay for the clicks. You don't pay for 'impressions' (when the ad is seen); you only pay for what's working, those that actually result in clicks on your ad.

What's a text ad?
According to Google's AdWords guidelines:

Text ads, the simplest version of the online ads AdWords offers, have three parts: a headline, a display URL, and two description lines.

Print
Go Up Pages1
User actions