Types of Branding

[H. M. Nasim]

Corporate branding: This type of branding involves using the company's name as a product brand name. Here, several products of the company are marketed under the single brand name and such practice is referred to as family branding or umbrella branding.

Personal Branding: In this type of branding, individuals and their careers are considered as brands. Athletes, musicians, political leaders etc. promote the products under their name.

Ingredient Branding: This type of branding involves branding a component of a certain product in order to project high performance and quality of that particular component.

Community Branding: Here, a company looks for taking care of an entire community by helping the needy, supporting the elderly, contributing to public education, or providing emergency relief and jobs for the unemployed. This company keeps a promise in the community that it will take care of them and stands as beneficiary.

Rebranding: This type of branding involves designing a new symbol or logo or sort of, to the already existing brand in order to create a differentiation among the customers. Aimed at repositioning the brand or company's name, it is applied to new products or products still under development.

Co-Branding: In this type of branding, two or more brands of different products are promoted at a time. This can give the consumer a choice of one-stop shopping of his/her favorite brands.

Cultural Branding: This type of branding involves making promises to workers about improvement in their work environment and relationships with higher management officials.

[H. M. Nasim]

Source: https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/7393-branding.html