Pros and cons of Facebook advertising

[H. M. Nasim]

Before we get too deep into the specifics of Facebook advertising, I wanted to share this amazing list of pros and cons from the Moz blog, which was so helpful in our deciding how to pursue Facebook Ads for Buffer.

Pros

* Campaigns are easy to track
* An immediate influx of traffic
* Complete control over your daily budget and maximum Cost-per-click
* Instant return on investment
* More targeting options, including, towns, regions, age, likes/interests, income bracket, and other demographics
* Easier to set up than Google AdWords
* The ability to reach people early on in the buying process, before they are aware of their need while capturing those who are aware of the need in a subtle way
* You can use images and videos to capture the interest of your target market, helping you to sell your products and services
* CPC is relatively cheap, depending on your industry

Cons

* If set up and managed incorrectly, it can be costly, but less so than Google AdWords
* Depending on your target market, the majority of the large potential audience can be irrelevant
* There is no option to target your ads at certain times within the day or on certain days of the week unless you choose a lifetime budget
* Most suitable for those operating in B2C markets
* Reaching people too early in the buying cycle could potentially reduce your goal conversion rate

Source: https://blog.bufferapp.com/facebook-ads-guide#

[H. M. Nasim]