An introduction to Twitter advertising

[Rokeya]

Twitter offers its own self-service advertising platform called Twitter Ads, which allows you to amplify your tweets to a wider audience. Social media expert Alison Battisby of Avocado Social explains how to get started

Twitter Ads can allow you to drive awareness, encourage engagement and potentially drive action on your website. The ads sit within the same area as organic content, within the Twitter newsfeed. All adverts are clearly marked with a "promoted" icon.

Twitter Ads can be set up relatively quickly, allowing you to control your own budget, choose who you target your adverts to, and select what messages to promote. This dashboard is also where you can see the real-time results of your adverts, and make the decision to launch, pause or delete them at any time.

To run your own Twitter Ads, you need to access the Twitter Ads dashboard.

There are three different kinds of ads you can purchase on Twitter: Promoted Tweets, Promoted Accounts and Promoted Trends.

Source: Google