Customer Service and Marketing – A Perfect Pairing

[H. M. Nasim]

The customer service and the marketing departments of a company are usually two distinct and very different departments.

However, smart businesses are realizing that in this day and age of social media and online reviews that customer service and marketing go hand in hand.

It is very important for organizations to change the policies of old and have marketing and customer service work together, as each department can make the other's job easier and achieve goals faster.

When marketing and customer service teams work together, it solves one of the age-old problems of customer service being unaware of the special promotions that the marketing team advertises. At the same time, it also solves a new problem that occurs today, when poor customer service results in a problem for the social media marketing division of the department.

Today, we will discuss some customer service techniques and tactics that will keep customers and clients happy, so that negative online reviews or social media comments do not become a problem for the marketing department.

Delivering a Superior Customer Service Experience
When a company or organization instills the value of customer service and makes a policy of delivering excellent customer service a priority over other goals, everyone wins and the company as a whole succeeds.

This means that customers in any stage of their purchasing cycle and interacting with any department should receive excellent customer service. A bad experience in one department can lose your company customers.

Think of how many times you have stopped going to see a doctor you really like because the experience with the reception staff is a horrible one. The same goes for tech support departments, equipment installation departments, etc. All departments must practice good customer service in order to keep a customer happy.

[H. M. Nasim]

Source: https://www.brandwatch.com/blog/customer-service-and-marketing/