Why is a landing page important?

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A landing page is important only if wanting to improve your lead generation efforts and enjoying a full pipeline of qualified leads falls into your scheme of things. Otherwise, it is cosmetic. While we tend to focus both energy and spend on broader marketing aspects such as traffic driving forces like SEO, SEM and SMM, we forget that it is pointless to have all the traffic visiting the company homepage and not a specially designated landing page. That way, all that will upward spike, is the web traffic count while the conversions remain stagnant.

In short, landing pages are what really convert. They are that part of marketing that helps convert more traffic into qualified leads. With a single focus on converting visitors into leads, landing pages are all about positive ROI. No matter what your goal is with a landing page, you can bet it converts more visitors into leads, than your homepage.

So the importance of landing pages is the same as running a business in the first place. It's all about the money!

ith Agile CRM's landing page builder, anybody can build a custom landing page for increased conversions. The basics of providing users with free templates and instant previews is all taken care of, but it's really your business and customer focused customization that will make the difference.
Source:quora.com