What are web landing pages?

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Landing page in its initial wide meaning is the word used to define any page from which a user starts the journey round the website. However, now a narrower meaning is commonly used to define a landing page, especially in the sphere of marketing as well as web design. This word is defined as the special web page created and optimized to efficiently present a particular product, service or offer, giving the user an opportunity to obtain needed data quickly and easily  and do the necessary actions on it without unnecessary distractions.

Typically, a landing page contains information on the object which is promoted, that should be done through several components:
- well thought-out copy, not too long, enough for a potential customer to understand the essence of the product and make a decision resulting in conversion;
- testimonials and appraisals;
- images to support the copy and provide the user with visual perception of the promoted product or service;
- strong and clear call to action moving the user to conversion.

Source:quora.com