What are the big rules of SEO?

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Component #1: Indexed Age

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Indexed age refers to the date that Google discovered the domain or webpage in question, not when it was originally registered or released.

Component #2: Authority Profile

Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. It cares about the importance of the sites that are linking to your domain, but also the quality of the content those links are coming from. Further, it's looking for IP-diverse links, meaning they shouldn't all be coming from the same source. And it's looking for a healthy link velocity where high-quality links are being created with increased frequency over time.

Component #3: Underlying Content

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Thin content with errors, or duplicate content and spun content can really hurt you. Instead, the content not only has to be lengthy, but it has to be well-written, keyword centric and highly engaging where readers are spending a good amount of time digesting and consuming that content.

How to Dominate SEO in 2017

Like everyone else, you're likely wondering how you can appear relevantly and organically on Google's SERPs. Well, whether you're doing SEO in 2017 or any other year, it's important to pay homage to the components of trust. But, there are in fact 200+ factors that attribute to your rank in Google's current algorithm. You can discover those 200+ algorithm factors in any of my SEO books. However, on a more general note, there are some rules you should be following.

Source : www.forbes.com