9 Actionable White Hat SEO Techniques to Give Your Website a Quick Boost

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1. Page titles and descriptions
One of the most overlooked On-Page SEO factors on one's website is the page meta titles and descriptions. These meta tags are one of the first things Google sees when crawling a website. This is the perfect place to add keywords to the mix.

2. Permanent Linking Structure
Permanent linking structure has a very official sounding name to it, however it could not be more simple. This basically refers to the how the URL reads for a post or page in the browser's address bar.

3. Using Headers Properly
Headers are basically that. The title or lead in of an article or content. I am referring to the html code: H1, H2, etc. that leads off paragraphs in content. Google sees these as important. So should you.

4. Speeding Up Your Website
 

• website speed white hat seo
• Speeding up a website will not only improve its rankings but also improve your user experience (UX).
• There are several things you can do to help with website speed
• Upgrade your hosting
• Compress your images so they serve faster
• Reduce the number of images on a single page
• Minify JavaScript and CSS – There are several great plugins for WordPress users and other CMS's
• Use a CDN (content delivery network) to serve websites faster across the globe

   
5. Internal Linking
By connecting pages on a website using keywords as the anchor text, you are in an essence creating backlinks internally to your sites pages. This helps users and search engines alike, by connecting the topics of your webpages together.
By using keywords to connect pages, you are telling Google what the page the link goes to is all about. This also sends link juice to that page increasing the page's authority. It is almost like a page is vouching for another page and giving its recommendation of content found there.

6. Image Optimization
Image optimization refers to using images in order to advance rankings.
Yes, there is even a separate search engine that is strictly for images, however there are some items we can address with images that will help with Google's standard search engine as well.

7. Using Search Console
I could go on for days about Google's Search Console. This powerful tool is a must for all website owners, especially those wearing those white SEO hats.
This is the place you can go to tell Google exactly how you want the search results to appear for your website, which version of the website to use, Google even tells you how people found your site using what keywords and above all else, if there is an issue with your site that needs immediate attention.


8. Sitemaps
We mentioned this above, but why is a sitemap important?
A sitemap, submitted to Google's Search Console is a powerful thing. It helps Google to index your site and tells them exactly where the site is, so you don't have to wait until Google finds you (which may be months or never).
It also gives them a roadmap to every page and the ability to upgrade or downgrade a page's importance.

9. Create Long Form Content
Google loves content and so do its users.
If you are looking to rank #1 on Google, then you should consider creating blog posts that cover topics in depth.
As you can see below, word count does have an effect in the SERPs, with blog posts over 1900 words ranking among the top results.


Conclusion :There you have it. 9 simple white hat SEO tips you can use right away to help your website rank better in Google's and other search engines. By creating a big picture for search engines using these little steps is what white hat SEO is all about. You are telling a complete story with each and every effort you put forth.

source: https://alejandrorioja.com/blog/white-hat-seo-techniques/