10 Good Reasons Why You Should Use Google Analytics

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1. It's free
You must have heard the saying that, "There is no free lunch." But in the case of Google Analytics, it is not true Google does not charge you anything for using Google Analytics. You don't have to pay anything thing to use this product. These ways you can invest a decent amount of budget in some other important resources. Furthermore, it provides you with important information, numbers, and statistics that you need to maximize your website's performance for free.

2. Automatic collection of data
Google Analytics has a feature that reduces the work that is required to put Google Analytics data into Google Docs, Sites or Spreadsheets. All you need to do is set up your Google Analytics account and copy a simple piece of code on your website. This will enable Google Analytics to start collecting data from your website automatically and make reports accordingly. You simply have to perform no action in order to get the data. Google Analytics does all the work for you.
You can even access your reports immediately without any delay. This feature of Google Analytics not only saves your work effort but also gives you immediate access to the reports. With this, you can soon implement strategies for the better performance of your website.

3. You can create customization reports
A custom report is a report that you create. In Google Analytics, you can choose one of the many reports that Google Creates or can even build your own customized report using the drag and drop interface.

4. Easy integration with other tools and platforms
Another remarkable feature of Google Analytics is that it can be easily integrated with other tools and platforms.Just like all other Google services, Google Analytics presents a clear and easily usable interface.Not only it works quite well on the desktop, but it is perfectly usable Smartphone and Tablets through its app on the Google Play Store.

5. Ability to measure internal site search
The internal site reveals what potential customers are looking for after arriving on your website.It also reveals the area of growth opportunity by uncovering the situations where the certain situation may be unclear or lacking on your site.Thankfully, Google Analytics allows you to track the internal site searches with a bit of customization.

6. To understand why visitors are bouncing off your website
Bounce Rate is one of the most important metrics which refers to the percentage of visitors who leave your website after visiting only one page.Moreover, it is extremely important to reduce this rate as much as possible. A lot of businesses witness huge traffic but not sufficient conversions. This means that visitors are coming to your website but are not finding what they are looking for. This leads to a high bounce rate.

7. To know the age, gender, interest, device, and location of your audience.
With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.

8. To understand which social platforms to target
Social platforms are a great way to drive a lot of traffic and engage potential customers. With Google Analytics, you have the access to view what catch the attention of the users and then place the ad accordingly. In order to choose the best platform to advertise to your customers, you need to set a generous budget aside for social media ads.

9. To understand what kind of content you should write
Content is the king and if created remarkably can help you to get a lot more traffic and potential visitors.Good content is one of the best ways to reach out to your customers, This is the reason why so many businesses create blogs, infographics, and slide shares that can add value to your customers.

10. To check if you are achieving goals
The goals in Google Analytics helps you to track how much your business is moving ahead and progressing. You can also assign a number of goals that will help you to track the customer's journey based on their actions. There can be the different type of goals, like making a purchase, filing a lead generation form, subscribing to newsletters, downloading an ebook.

source: https://medium.com/@dineshsem/10-good-reasons-why-you-should-use-google-analytics-699f10194834