6 Free Online Classes for Digital-Marketing Beginners

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A business needs to have a strong online presence these days if its leaders want to be competitive -- there is no way around that rule. Yet, not every startup and small business can afford to hire a digital marketing agency.

1. Creating a website using WordPress
To have an online presence, a business must have a website. WordPress is one of the easiest blogging and content management systems to learn, and this course, within a couple of hours, will teach you the fundamentals of publishing a fully functional website.

2. SEO training course, by Moz
What is SEO? That's a question many business owners have, and this SEO training course by Moz is perfect for those who need a very basic introduction to the world of search engine optimization.
There are several on-page and off-page components of SEO, and this course does a good job of breaking them down into very easy-to-digest explanations. If you already have a basic understanding of SEO, this course might seem a little watered down -- it's designed specifically for those with no prior knowledge or experience.

3. Social media marketing for beginners
Social media is the driving force today behind many businesses, small to large, and it's a digital marketing component that you need to be deeply invested in if you want to thrive online.

4. A Google Analytics course for beginners
Google Analytics is one of the most insightful tools, providing valuable feedback about your online marketing efforts which can help you eliminate wasted spend and scale winning campaigns. At first look, this tool can seem overwhelming, but this Google Analytics course is a great way for beginners to become acquainted with its ins and outs.

5. Creating high-quality blog content
Having a blog alone doesn't guarantee that a business will enjoy marketing success. After all, everyone has a blog these days. That makes it all the more important that you create quality content. You have to provide value to your readers if you expect to convert them into brand supporters and customers.

6. Use Google to search like a professional
In order to fully understand how online marketing works, you need to know how Google's search engine works. This course explains how to use Google to find the most relevant information pertaining to your search queries.

Conclusion: https://www.entrepreneur.com/article/271215