The responsibilities of a digital marketing specialist would include

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· Planning and executing all web, SEO/SEM, marketing database, email, social media and displaying advertising campaigns

· Designing, building and maintaining the social presence of the organization

· Measuring and reporting performance of all digital marketing campaigns, and monitoring performance

· Identifying trends and insights, and optimizing spends and performance based on the findings

· Brainstorming new and creative growth strategies

· Planning, executing, and measuring conversion tests

· Collaborating with testing teams to create landing pages and optimizing user experience

· Utilizing strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points

· Collaborating with agencies and other vendor partners

· Evaluating emerging technologies.

· Stay abreast of changes in the marketing environment and align the plans according to the requirement of keeping in sync with the objective of the organization.

source: www.quara.com