Which modules are best in digital marketing?

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1. Content Marketing: Content marketing is the hottest skill that's in huge demand. Content marketing is not just writing a blog post or article and publishing it online. According to Seth Godin, content marketing is the only marketing that remains.

2. Search Engine Optimization: Search Engine Optimization, popularly known as SEO is the most sought after and the most difficult skill to master. Google is tweaking its ranking algorithm 200 times a year which keeps the practitioners on their toes as the tactics that worked before could become useless at the instant Google pushes an update.

3. Search Engine Marketing: If you really want to excel at blogging, you cannot just rely on the organic traffic. As it might take a while to receive the organic traffic to your new blog posts, you can leverage Google Adwords and Bing Ads to gain instant traction.

4. Social Media Marketing: Social is an essential component to succeed in blogging and in earlier times blogging is considered as a social media activity because your blog posts can evoke comments, likes, and shares from the readers.

5. Social Media Advertising: It's a known factor that Facebook doesn't want to you get much of free likes and shares and the organic reach for the posts are diminishing by the day. Running successful social media ads have become a crucial component to succeed as a blogger.

6. Marketing Automation: Most savvy bloggers automate their marketing. When a new blog post is published, it is automatically posted on their social media profiles, submitted to ping servers and added to the sitemap. Also, they segment and show relevant content and ads to their readers based on the source of the visit. With email automation, they can tag, segment and promote relevant content and offers.

7. Analytics: You need to know about your blog readers - where do they come from, what do they consume, where do they leave, how much time they spend and what actions they take and analytics tools as Google helps you with it.

source: www.quara.com