Digital Marketing Carer Growth Tips

[jahid15-1499]

Marketers who want to advance their careers need to take a proactive approach to boost their skills and gaining valuable experience. Marketers that take a more aggressive approach to improve their skill sets will be rewarded with new opportunities since employees are in desperate need for high-skill, go-getters. For those ready to move forward in the industry, here are a few realistic ways to boost a marketing career.

Continually Take Online Courses & Become Certified
There are many different marketing subcategories such as AdWords, analytics, SEO management, copywriting, PPC, content writing, etc. All marketers know what these are, but they are not experts in everything. Most marketers are content specialists or AdWords specialists who also can perform many of others tasks as well. Set a study or certification schedule for yourself and spend time every day or every weekday to achieve it. Do not just rely on free time on weekends–you'll never make progress fast enough.

Perform Your Own Tests
Perhaps your company does not want you to run internal campaigns — that's fine. Instead, run your own campaigns on your own time to find out what works and what doesn't. You don't have to start with PPC; you can start by launching your own blog or newsletter to find out what makes readers view the content, share it, and take action after reading. A/B test different subject lines, titles, and use your newfound knowledge on client campaigns at work.

Stay on Top of New Trends
Marketing trends and technologies change often, so it's important to remain on top of trends. Pay keen attention to advancements in your industry and not just marketing trends. Work hard to understand topics important to business strategy, sales strategy, customer experience, and industry news. For example, in the technology space cloud, microservices, SaaS, machine learning, AI, and automation are all hot topics. If you work in the high tech space, spend time reading and understanding how these emerging technologies will impact your company's competitiveness, delivery, and sales may be impacted by such advancements.

Learn about Data
According to HubSpot, 40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. Most marketing teams do not include a data scientist, though they should, and clients want to know the ROI and metrics about their campaign.

Connect with the Sales Team
Sales and marketing teams often run in silos, when they should work together. If both teams are aligned, this can help generate 209% more revenue from marketing and a 67% higher probability that marketing-generated leads will close (Marketo). Ask for feedback on marketing-contributed leads. Ask which leads convert in the funnel and which turn into clients. Then, track those leads back to see how they came in to replicate those marketing efforts. Continually work with the sales team to see how marketing leads do in the funnel and to help create content that helps prospects convert along the buyer journey.

Build a Personal Brand
Building a personal brand does not mean you have to post on every social channel and build a blog; instead, try to use one or two social channels (whatever you have time for) and become an influencer on a certain topic. Marketers who want more responsibility in their current position or to apply for a position that seems out of reach can use these tactics to achieve success. Taking a proactive approach is a great way to show employers that you are ready for new opportunities and can handle taking on more tasks.


source : https://www.ironpaper.com/webintel/articles/digital-marketing-career-growth-tips/