6 steps to get you started with digital marketing for a new website

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If you're starting an online business, you can't just expect potential customers to find you and spend money on your product or service. You need to promote your site in the right places and to the right people in order to attract potential customers. This can seem a daunting task, especially if you're completely new to the world of online business.

1. Identify you,r audience
First you need to decide who your marketing will be targeted at. It's tempting to pretend that your product or business will be of interest to everyone, but in reality what you do won't be of interest to a substantial number of people. That's not a bad thing, but it does mean you have to make sure your efforts are focused on those most likely to do business with you.

2. Decide on the tone of voice and implement it
Next up you need to decide on your tone of voice. This decision should flow from the persona you've already developed. Tone of voice is about ensuring your communicate with people in the way they expect to be communicated with. For example, if you're running an accountancy consultancy, then you're probably going to use a formal tone of voice. If you're selling products targeted at a youth market, then you're like to use a very informal tone of voice.

3. Decide which digital marketing channels you'll use
You're now ready to think about how you want to reach a potential customer. Broadly, your options are Paid search, organic search, display advertising, social media and email. You'll probably find you end up using a mixture of these five areas. Let's take a look at what each channel is and its pros and cons.

4. Set goals
You probably already have business goals. Your digital marketing goals will be related to, although different from, these existing goals.
The manner in which you set your marketing goals will depend on what channels you've decided to use and what exactly you want to achieve. However, all your marketing goals should be specific, measurable, attainable, relevant (to your overall business goals) and time-bound. This method of target setting is called SMART goals.


5. Make sure you can track your efforts
Of course, if your goals are to be measurable you need to have some way of measuring your digital marketing efforts. The best way to do this is to use Google Analytics. The data provided by GA, along with the data provided by any other tools you use, will help you monitor what's working and what needs improvement. The best thing about GA is that it allows you to see how people get to your site, what they do while they're on your site and what, if anything, they buy from you.

6. Develop a testing plan
Finally, you need to acknowledge that your digital marketing will never be perfect. That means you need to test to find out what improvements you can make. Once you've got your first few digital marketing campaigns up and running, it pays to start changing things in order to see what works and what doesn't. A good testing system can help you increase the effectiveness of you marketing and hence help you boost your sales and revenues. Testing is a huge topic so if you want to learn more about it, then check out this guide.


source: https://www.123-reg.co.uk/blog/online-marketing/6-steps-to-get-you-started-with-digital-marketing-for-a-new-website/