Ten Important tips for creating Company Profile

[Shaha Noor]

Ten Important tips for creating Company Profile

Most company profiles are more bland than breathtaking.
Organizations tend to aim for traditional professionalism more than creativity and in turn, they slap together lengthy written documents, filled with lines and lines of jargon that no one will ever read, let alone understand.

Below are 10 examples that will help you write and design a company profile that won't have your visitors immediately hitting the back button.

1) Tell a Story:
    people connect better with stories than they do with a list of facts. If you want people to actually remember the information
    from your company profile, take the Zappos approach and tell a story about your brand.
2) Keep it Brief:
    When you're a company as prolific as Google, what more can you say about yourself that hasn't already been said?
    Unlike many company profiles that drag on forever, Google highlights its defining events with one paragraph each. If Google
    can keep their famed history brief, anyone can.
3) Add Visual Appeal:
    Now, this is probably the most visually striking out of all of our examples. Breaking away from traditional corporate-style,
    Philips uses big, vibrant photos throughout its company profile.
4) Don't Be Afraid of White Space:
    Taking the opposite approach to Phillips,  blurb uses minimalist design and white space to emphasize its accomplishments on
     its company profile. In a smart SEO move, the self-publishing platform company, also links to relevant content throughout the
     timeline shared, giving you not only the highlights, but also providing you with the details (and keeping you on the website) if
     you'd like to learn more.
5) Go Beyond Your Product:
    ant your brand to stand out from the competition? Take a page from the Heineken playbook and connect with them beyond
    your product -- show them more of the human size of your brand.
6) Show Off!
     There's a time to be humble and there's a time to pat yourself on the back. Have awards? Great reviews? Influential
     customers/clients? Your company profile is one of the few places where it's appropriate for your brand to brag about these
     things. Rackspace, for example, certainly doesn't play coy about telling readers that its "recognized as a leader" and listing
     dozens of its certifications and other acknowledgements.
7) Add a Personal Touch:
     Western Digital took a different approach with their company profile, sharing a short letter written from the CEO about its
     company. The letter ultimately accomplishes the same thing as other profiles (telling you what the company does, who its
     customers are, a brief history), but having it presented as personal note from the company's leader adds a human touch.
8) Feature a Video:
     Speaking of video... Why tell people what your business is about, when you can show them?
     Atos features a video on its company profile that delivers all of the key information of a traditional company profile in a more
     engaging, efficient medium.
9) Share Your Inspiration:
    Frankly, I would have liked to see Starbucks invest a bit more into this page visually, but as you read through the content, it is
    certainly not short on creativity.
10) Keep it Organized:
    Most big corporations tend to have company profiles that are simply too wordy. With this unique display, Lonza, however, has
    found a way to share a lot of information without being overwhelming.


Source: IMPACT