Skills of a Sales Executive

[Monirul Islam]

Sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective or buy a product with their skills.

The following are some skills that a sales executive needs to possess −

Conceptual Skills
Conceptual skill includes the formulation of ideas. Managers understand abstract relationships, improve ideas, and solve issues creatively. The sales executive should be well versed with the concept of the product he/she is selling.

People Skills
People skills involve the ability to interact effectively with people in a friendly way, especially in business. The term 'people skills' involves both psychological skills and social skills, but they are less inclusive than life skills.

Every person has a different mindset, so a sales executive should know how to present the product depending on the customer's mindset.

Technical Skills
Technical skills are the abilities captured through learning and practice. They are often job or task specific. In simple words, a specific skill set or proficiency is required to perform a specific job or task. As a part of conceptual skills, a sales executive should also have a good grasp on the technical skills of the product.

Decision Skills
Decision skills are the most important because to tackle the questions from consumers, sales executive should always have the knowledge of competitors' products and take a wise decision.

Monitoring Performance
Sales executives should monitor the performance of the employees and report to higher management to improve the performance and fill the loop holes.

Thus, conceptual skills deal with ideas, technical skills deal with things, people skills concern individuals, technical skills are concerned with product-specific skills, and decision skills relate to decision-making.

Source: Tutorials Point