Google AdWords Essential Training

[Reyed Mia (Apprentice, DIU)]

Google AdWords Essential Training

In this course I'm going to walk you through the ins and outs of setting up your first AdWords account. This includes everything from learning about how AdWords works to learning how to optimize your efforts. Along the way I'll show you how to set up your first text ads to bring targeted visitors to your page. I'll touch on the foundations of selecting and researching appropriate keywords and will explore the intricacies of how campaigns, ad groups, and ads are structured. We'll also explore ways to measure your results including integrating with Google Analytics and setting up for marketing.

Together we'll even be looking at setting up experiments using advertising extensions, and reviewing key strategies for building converting ads. Whether you're looking to start advertising for your local business or an online storefront, you'll find the skills you need to connect with your customers online all in this course. Let's get started!

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!


https://www.linkedin.com/learning/google-adwords-essential-training-2