Beginners Guide to Developing a Mobile Strategy

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Beginners Guide to Developing a Mobile Strategy

The Importance of a Mobile Strategy for Your Business
It was roughly two decades ago that the rush for every business was to have a website. Nobody was quite sure what to do with their online presence, but they knew it was important to have one.
Web sites did a lot of things for businesses, and still do today. Some used them as storefronts or news hubs or ways to distribute content or only advertise themselves. But times have changed. We're a long way from that Wild West era of internet development.

In fact, we know exactly what's happening right now.

What's happening is that mobile device use is taking over. In 2008, 80 percent of digital media engagement was on a desktop or laptop computer, compared with only 12 percent on a mobile device. By 2015, not only had overall digital media consumption nearly doubled, but 51 percent of all digital media consumption was on mobile, compared to only 42 percent on desktop or laptop.
That's a jump from an average of 0.3 hours per day on mobile to 2.8 hours on mobile, in just seven years.
The writing on the wall is clear. Mobile isn't the future — it's the present. It's already upon us, and businesses all around you are finding new ways to connect with existing customers and draw in potential ones.

What a "mobile strategy" is for is to draw out a way to connect with these customers on the devices that keep them connected. If you join with them in the place they connect with the rest of the world, you keep yourself relevant in their fast-paced lives.
Now, I know what you're probably thinking. "Hey, my company has a website, and we put a lot of money into making that website mobile-friendly. Isn't that enough?"

A few years ago, that might have been enough. But the world is changing, and in today's mobile landscape, all that's good for is getting you left in the dust by your competition.
Don't believe me? You don't have to. The research is already out there that says only 11 percent of people's time on mobile devices is spent on mobile websites. The other 89 percent is spent in apps. Interpreted a different way, that means if your business's mobile strategy ends at "our site is mobile-friendly," then you're missing out on at least 89 percent of your potential audience.
Put another way; you're missing out on a slice of a $3.1 trillion mobile market pie, which is expected to grow to over $3.7 trillion in 2020.

In all, Americans check their phones a total of 8 billion times a day. If you're not on their phones, you're missing 8 billion chances a day to connect with the people who keep your business going.
So, now that you understand what's at stake, we're back to our initial problem: What does it even mean to have a mobile marketing strategy? What does it entail? How do you do it?
Here's a good place to start.

Source: https://smallbiztrends.com/2017/03/developing-a-mobile-strategy.html