How to Promote a New Product & Marketing Activities

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How to Promote a New Product & Marketing Activities

1. Offer promotional products. The majority of people love freebies, and creating an event at which you give away products is more likely to draw customers that might not otherwise have been interested. In addition, a promotional event creates an opportunity for you to send out a press release about the event--as well as the product--and thus utilize the local media outlets, such as newspapers and news programs, for getting the word to the public.

2. Order printed promotional material that shares information about the products. Printed promotional material can range from simple flyers to more elaborate pamphlets that detail product specifications. In addition, business cards can be an excellent marketing tool. If the company features one product in particular, the business card can note that the company is “ home of the ____ product ” or something along those lines, to keep the connection in mind for customers. And be sure to hand out as many of these printed promotional items as possible, to reach the widest desired audience.

3. Create sample sizes of products and offer them to those who can review the products and offer feedback or a positive response. Focus on sending the samples to those with credibility in the industry, such as professionals or experts whose feedback will have more effect on convincing customers to try the product.

4. Collect testimonials from customers who have used and enjoyed the product. Testimonials can be a powerful tool for convincing potential customers to take the plunge, because they create the link between customers who trust the opinions of others like themselves. Suppose, for instance, that you have designed and are marketing a new range of hand lotion. Testimonials from customers can be powerful for persuading others to pass by more familiar names to use your product. What is more, testimonials that speak to specific –such as reduced psoriasis or elimination of chapping on hands–can help to convince others with similar concerns.


Source: http://smallbusiness.chron.com/promote-new-product-marketing-activities-1722.html