What are benefits of Brand?

[arif]

Brand Benefits

A brand has various advantages compared to unknown products. Some of the benefits are as follows −

#It increases customer confidence in purchasing decision

#It increases efficiency and effectiveness of advertisement and promotion

#Brand loyalty is increased

#Products can be priced higher for bigger margin and higher Return On Investment (ROI)

#Extension of brand

#Leverage in trade

#Unique position of brand

Source: https://www.tutorialspoint.com/marketing_management/marketing_management_brand_equity.htm