What are the Objectives of Marketing Management?

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Objectives of Marketing Management

Marketing management is the process of planning & implementing the conception, pricing, promotion and distribution of products or services. It is a target-oriented process and an operational area of management.

Marketing management is basically an organizational discipline, which focuses on the practical usage of marketing orientation, techniques and methodologies in companies and organizations and on the management of a firm's marketing resources and activities.

The following are the main objectives of marketing management −

To satisfy the clients' requirements and their objectives.

To leverage the gain for the growth of business.

To develop customer base for the business.

To create an appropriate marketing mix.

To raise the quality of life of people.

To build a good image of the organization.

To maintain the long-run concept.

Now, we are clear about the need and objective of marketing management. Moving forward, let us discuss the broad marketing concepts in detail.



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