What is Sponsored InMail?

[Reyed Mia (Apprentice, DIU)]

What is Sponsored InMail?

As online marketers, we're obsessed with putting our message in front of the right people using the right medium. And to solve this challenge, LinkedIn created Sponsored InMail to help you engage with your target audiences in a highly personalized and meaningful way. Sponsored InMail is a message delivered to the LinkedIn messaging inbox of your target audience. But, unlike messenger communications between connections, Sponsored InMail is a branded message with a call-to-action button that actually takes the user to your landing page. From a marketing standpoint, it's somewhat a sweet spot between email marketing and sponsored content. Now, on this screen you'll see the recipient and what they'll see in their inbox, including the sender details and the subject of the message.

Next, you'll see the content within the actual Sponsored InMail message. Now, there's a variety of different use cases for Sponsored InMail including invitation to events, webinars and research projects, driving content downloads, or even a branding campaign for a VIP audience. The experience for a member is seamless across both desktop and mobile. When you're limited on resources, Sponsored InMail makes it easy for you to get started with only text and an image banner. Your message is also automatically optimized for delivery across desktop and mobile. With Sponsored InMail, you're reaching the most engaged audiences on LinkedIn.


https://www.linkedin.com/learning/linkedin-sponsored-inmail/what-is-sponsored-inmail