What you should know- Adobe Social Essential Training

[Reyed Mia (Apprentice, DIU)]

What you should know- Adobe Social Essential Training

- Before we start walking through Adobe Social, please be aware that we'll be using lynda.com's Adobe Social account. Because of this, you'll notice that throughout the course certain things may be blurred out in order to protect our private data and other personal information. Even though you may not be able to see things like specific numbers, you'll still have a clear understanding of how to use the different features in the tool. We'll also be jumping back and forth between Adobe Social and Adobe Analytics. And for more information on the Adobe Social and Analytics integration, take a look at the next video in this chapter.

Learn how to use Adobe Social for your social media marketing. Adobe Social is a natural choice for teams that are already working with the Marketing Cloud. It's a single solution for managing and measuring all aspects of a company's social media presence (Facebook, Twitter, and more).

This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.

Adobe Social is part of the Adobe Marketing Cloud and is a single solution for managing your social media content and campaigns. This tool is especially useful for understanding and measuring the return on investment you get from all of your social media efforts. In this course I'll cover everything you need to know in order to get the most out of Adobe Social. This includes how to publish, schedule and view all content posted to your social media channels.

https://www.linkedin.com/learning/adobe-social-essential-training/what-you-should-know