Using Custom Postcards to Advertise Your Business

[Reyed Mia (Apprentice, DIU)]

Using Custom Postcards to Advertise Your Business

Direct mail marketing is still going strong in this digital era. With the majority of the businesses getting attracted towards digital marketing, there is less competition in direct mail which helps your business stand out. As per CMO Council statistics, 54% postcards are read by recipients. Thus, there is no doubt custom postcards can bring in good business when used with a good mailing list.



Today's customer demand higher level of personalization than before. As per the study conducted by J&C, 2 out of 3 consumers prefer personalized communication over non-personalized mass communications. Now that you know customized direct mail can bring better success. Here are some tips that will tell you how to use custom postcards to advertise your business.

Drive Traffic to Your Website

Combining two forms of marketing can bring you surprising results. Postcard-to-website is one of the effective marketing techniques used today. With high readability score, postcard is efficient in delivering message to the targeted user. The URL of your website can be mentioned on the postcard. If the offer on the postcard is attractive enough, there are more chances of the reader visitng your website to claim the offer.

Ask for Referrals

Referrals are like social currency. We have a habit of recommending quality companies and products to others. One of the effective ways to get leads is by offering referral discounts to customers. Many companies offer special discount to both the customer giving the referral and the new lead.

Word of mouth publicity is the best advertising for any business. You can send a postcard to your existing customers asking them to recommend your products and services to people they know and get discounts for every referral.

Thank-you Cards

Good manners can give you an opportunity to connect with people in a meaningful way. A thank-you postcard in a business is similar to the expressing gratitude to people. Besides making your customer feel valued, a thank-you card also opens doors for repeat business and helps build a strong relationship with the customer.

Newsletter

The newsletter you send need not be four pages long. Instead, you can send a postcard newsletter with 3-4 important items related to your business and customer. You can print two items on the front and one at the back to make it look less cluttered and for better impact.

Include a Credible Testimonial

When using postcards for advertising your business, honesty is the best policy to follow. You can print a credible testimonial of a person who can be found online so that your customers know it's real. Testimonials vouch for the value you add to your customers. It helps in building trust in your company and people will most likely recommend your business to their network as well.

Don't Make it Look Like an Ad

Postcard may look like a typical ad if you don't design it well. But you don't need to overdo it. So, while designing your postcard, avoid using too many graphics. The postcard should look like as it is a message from an old friend. You can use fonts that are similar to handwriting and use a custom message for the prospect/customer.Thus, you need to be cautious in custom postcard printing and designing.

To get the recipient's attention, display an outrageous photo on side A which will compel the reader to take a look at side B to read the offer. You can display a person's image who has benefited from your product. Try using the picture in an emotional or a fun setting with an attractive headline.

http://theartofmarketing.net/using-custom-postcards-advertise-business/