Pros and Cons of Direct Marketing and Indirect Marketing Strategies

[Reyed Mia (Apprentice, DIU)]

Pros and Cons of Direct Marketing and Indirect Marketing Strategies

Traditionally, indirect marketing has largely dominated the mass strategy marketing system. It enables businesses to cast a wide net and aims to attract a large and diverse consumer audience. Additionally, indirect marketing through a third party enables some businesses access to amenities that they do not have themselves for example, retail space. However, indirect marketing does negatively affect the marketed product's profit margin, whereas direct marketing is effective at cutting out the "middle man" or third party, resulting in larger returns.

Additionally, direct marketing succeeds by appealing to a specific consumer audience or target market that has demonstrated a higher probability of responding favourably to the marketed product or service. However, direct marketing strategies, especially those targeted online, continue to be controversial as rights to consumer privacy are called into question. The measure of quantitative success enjoyed by direct marketing strategies continues to motivate growth and implementation of such practices.

Which Marketing Strategy is Best for My Business? Direct Marketing or Indirect?

The answer is not as clear cut as direct marketing or indirect marketing, nor is a matter of which advertising technique is right, rather, we are talking about utilizing a variety of methods and approaches at our disposal in order to maximize our advertising and marketing dollars. Therefore, the reason why we consider it to be a marketing strategy is because there are many factors involved. Additionally, depending on the kind of business and its relative size and capital, some forms of marketing may be more feasible and appealing than others.

http://theartofmarketing.net/direct-marketing-versus-indirect-marketing/