Points to be considered before any Marketing Communication Campaign

[Reyed Mia (Apprentice, DIU)]

Points to be considered before any Marketing Communication Campaign

•   Knowledge of Customer Segment: The Target audience must be well known before any campaign so that it is most effective. For Ex- Promotion of 4G should be done among young people as they are the biggest consumers of data. Promoting 4G among senior citizen will not cash in any revenue.

•   Media Platform: Which channel to use is also very vital. For Ex- You don't need social media like Facebook or twitter to promote your product if your target audience is rural people.

•   Clear Message: The message should be clear and easily understandable for the audience. Vague communication will not lead to any sales. For Ex- Indigo Tag line 'On Time' clearly states the punctuality of the flights

•   Review of the Campaign: The campaign should be reviewed at regular intervals and in the end to measure the success or failure of the campaign so that better strategy is made for future campaigns.

https://goo.gl/udMw9n