Definition: Marketing Communication Campaign

[Reyed Mia (Apprentice, DIU)]

Definition: Marketing Communication Campaign

Marketing communication campaign refers to actions and activities that are aimed at promoting particular product, business or services by spreading a specific message through different media of promotion like television, print media, internet, etc. designed step by step beforehand and in a planned way during a particular time period. It is not just about advertising but it also includes exhibitions, tactics to promote word of mouth and other techniques to make people aware about the product or service.

Why Marketing Communication Campaign?
In today's competitive market with hundreds of companies present in the market, the customers have plethora of options to buy. Hence, it is possible for any company to get lost in the crowd and become unnoticeable. To avoid this, companies do marketing campaigns to make their presence felt in the market and stay in the minds of customer. It also helps them to remain competitive among others.

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