Author Topic: Disadvantages of Market Segmentation  (Read 1283 times)

Reyed Mia (Apprentice, DIU)

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Disadvantages of Market Segmentation
« on: April 19, 2017, 10:41:57 PM »
Disadvantages of Market Segmentation

1. A company having multiple segments would have to cater to them separately i.e. more costs

2. Giving products/ services to multiple segments can be a time-consuming process for companies

3. If a company selects a wrong segment, their entire business can collapse

4. Smaller clusters/ niche markets often get neglected in the bigger scheme of things
Reyed Mia (Apprentice, DIU)
Asst. Administrative Officer and Apprentice
Daffodil International University
102/1, Shukrabad, Mirpur Road, Dhanmondi, Dhaka-1207.
Cell: +8801671-041005, +8801812-176600
Email: [email protected]